TikTok’s embrace of popular music has led to the video app having a heavy influence over the Billboard charts and the top charts in streaming apps, as viral videos prompt more streams and music downloads. In addition, creators can search for tracks based on a budget they have set for their project.Īs YouTube now increasingly competes with TikTok on short-form video, the need for better backing tracks for creators’ long-form video content has grown.

Through an online dashboard, creators can search for songs they have in mind or browse by collections, genres, or moods, then view the associated licensing costs. With the launch of Creator Music, the idea is to simplify the process of licensing popular music. That means commercial music is often not used in YouTube videos, which hurts creators, their fans, as well as artists and songwriters. When a creator today uses a song they don’t own, they end up having to give away all the ad revenue on their video to the music license holder.

In addition to being able to purchase licenses, creators are also able to choose tracks offering revenue-sharing options where both creators and the rights holders earn money from the music’s use.Īs the company explained last year, the issues around music rights have been a longtime pain point for creators. First announced last September, the online destination offers a large catalog of songs that creators can browse, search through, and purchase where the terms of the music rights are spelled out in plain language, so creators can understand the costs involved.

YouTube today announced its new marketplace, Creator Music, is now fully open to all YouTube Partner Program participants in the U.S.

Open youtube music